A typeface is a group of characters that have the same design. TypefaceĪ typeface is a term that is commonly used interchangeably with font, but that's not correct. It refers to anything from the size of the letters, to the way letters are displayed on a page. We've touched on this already, but by definition, typography is the art and technique of arranging type to make written language readable and visually appealing. In order for us to be on the same page, here is a handy list of terms that are important to know when thinking of the typography of a website. Typography terminologyīefore going deep into the world of typography, it is important to know its language. By using different fonts, we're in control of what we want the visitors to see, what is most important. The main thing it shows is that it's important to use some sort of hierarchy. There's some research done, showing the patterns in which we view website most commonly. With the number of websites we visit, it's clear that we don't read them all word by word. There are fonts that just feel quirky and fun, while others feel serious and important.

This is especially true for typefaces and fonts. It's another way you can establish a specific style that in combination with other content elements, like a logo, the structure of your site, colors, can create a unique experience that will differentiate your website from others. Typography is a big part of your branding. Let's take a closer look at some important aspects that typography can influence.

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